Yahoo reaches more than 200 million people across Asia as a huge publisher of content, and it is that kind of captive audience that it is offering up to brands today. And so, for the first time in the region, the somewhat stressed U.S. web company has offered three of its key ad products including Clickable mobile video ads, Targeting ads and Smart ads.
Based on valuation measures Yahoo! Inc (NASDAQ:YHOO) total value in the stock market, calculated after recent closing bell, was $18.57 billion and enterprise value which is the acquisition value of a company retrieved from yahoo data was $16.42 billion. In trailing 12 months price to sales ratio, which is a ratio for valuing a stock relative to its own past performance, other companies or the market itself, was kept at 3.72.
To compare market capitalization and price/sales ratios across firms in a sector, total value of AOL, Inc (NYSE:AOL) in the stock market was $2.56 billion and the takeover value of a company was $2.31 billion. Last twelve month price to sales ratio for the company was 1.17.
Total value of SINA Corporation (USA) (NASDAQ:SINA) in the stock market after latest trading session was $3.53 billion and enterprise value that represents the acquisition value was $2.95 billion. In 52 weeks price to sales ratio was maintained at 7.35.
Now making comparison of above companies with Sohu.com Inc (NASDAQ:SOHU) its market capitalization after most recent trading session was $1.69 billion and enterprise value at which it can be sold was $829.73 million. Price to sales ratio in prior 52 weeks was 1.88.
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